Industry Guest Lecture: Andrii Titov Shares Insights on Serious Games and Social Impact

We were delighted to welcome Andrii Titov, Founder and CEO of Stepico Games, as a guest lecturer in our Serious Games and Gamification Studio.
Drawing on his extensive experience leading game development projects across diverse sectors, Andrii provided students with valuable insights into the practical application of games and gamification to address real-world challenges. His presentation highlighted how game-based approaches can be used to promote learning, encourage behavioural change, support community engagement, and create meaningful social impact.
One of the most valuable aspects of the session was the opportunity for students to see how concepts explored in the classroom translate into professional practice. Through case studies and personal reflections, Andrii shared both the opportunities and challenges involved in designing and delivering projects that balance user engagement, client expectations, and positive outcomes for society.
The lecture generated a great deal of interest among students, leading to an engaging discussion and an insightful Q&A session. Students asked thoughtful questions about game design, project management, industry trends, and the realities of developing games that aim to achieve outcomes beyond entertainment. Andrii's honest and practical perspective provided an invaluable complement to the academic content of the subject.
Guest lectures such as this play an important role in connecting our students with industry professionals and exposing them to a range of career pathways and real-world applications of game development. They help bridge the gap between theory and practice while fostering a deeper understanding of the growing role that games and gamification can play across education, health, business, and social innovation.
We would like to sincerely thank Andrii for taking the time to share his expertise, experiences, and insights with our students. His generosity, enthusiasm, and commitment to supporting the next generation of game developers made for a highly memorable and inspiring session. We look forward to future opportunities to collaborate with Andrii and Stepico Games.