Microsoft has rolled out a test for its free, ad-supported version of cloud gaming. Select members of the Xbox Insider program can start testing this out today.

As announced by Microsoft, ads play before people get into a session. The ads do not interrupt the gameplay experience like they might for ads on a TV or movie streaming platform. Sessions are limited to one hour per session, at least for now, as part of this early test version that supports games people already own.

The test allows people to play games for free, in exchange for watching ads.

This is a limited-time test version of free gaming with ads, Microsoft clarified. The program was available internally to Microsoft employees last year, and now it's rolling out to the public for another round of tests.

Microsoft said in its announcement that playing games like this, over the cloud, can help with the affordability crisis going on now in games. A new Xbox, after all, is more expensive than ever due to the memory and component issues.

With cloud streaming, people who might still be playing on an Xbox One can play the newest games without having to buy any new hardware. They will, however, need to have a strong and reliable internet connection.

"Advertising has existed in gaming for decades, from in-game placements to free-to-play models. But it hasn’t always been built with the player in mind. When done well, advertising can help lower the cost of access. It creates another way for players to get into games without an upfront streaming purchase and expands audiences through new ways to play," Microsoft said.

Microsoft also outlined how it plans to handle advertising going forward with the following pillars:

1. We start with the player. Ads should create value. 
2. We do not interrupt the flow of gameplay. 
3. We hold ads to the same quality bar as our content. 
4. We’re clear about what’s advertising. 
5. We make sure ads fit what players expect on each platform. 

Microsoft also stressed that this is all entirely optional. People can bypass ads by subscribing to a paid tier of Xbox Game Pass. They can also buy games outright.

"We’ll learn from this test and continue to improve it based on how players use it and what they tell us. Our goal is simple. Give more people more affordable ways to play," Microsoft said.

There are hundreds of games playable via Xbox Cloud Gaming currently. However, people currently need to subscribe to Game Pass to stream them. The new ad tier will allow anyone, even if they don’t have a Game Pass membership, to stream select games in exchange for watching ads.

An ad-based tier is no surprise, as Xbox’s Tim Stuart first hinted at it some time ago. In August 2025, Xbox boss Jason Ronald teased an evolution of Xbox Cloud Gaming, saying on a podcast that Microsoft was looking for a way to make the service “more affordable” and “accessible,” and adding an ad-based tier could be part of this.

Microsoft is not alone in its pursuit of bringing more ads to gaming. Electronic Arts recently announced a program called EA Advertising that seeks to bring more ads to EA games in ways that the company claims should feel natural.

In other Xbox news, the company is going through a "reset" of the business currently, and this has included 1,600 layoffs so far and 1,600 more to come. Additionally, Microsoft divested of five studios and canceled some games.

In the US, Xbox sales "more than doubled" in June 2026 compared to June 2025.

The proposed sale of Electronic Arts to an investor consortium led by Saudi Arabia's Public Investment Fund (PIF) has cleared a major hurdle in the closing process. The European Commission announced today, July 23, that it has approved the merger, saying the deal does not raise competition concerns.

This was the expected result, and now it's official.

The $55 billion deal, which is structured as a leveraged buyout (LBO), comes with billions in debt for EA. This has led many to believe EA will implement a dramatic cost-cutting effort to help service the debt, and that this could include mass layoffs, studio closures, and game cancellations.

That remains to be seen, however, and no major changes are expected to be announced until the deal formally closes.

Battlefield is among EA's top properties.

A report from Insider Gaming cited multiple anonymous sources within BioWare stating they believe BioWare could be one of the first companies to see cuts under the new ownership.

“I’ve been doing it since last year, but I’m making sure I have a portfolio ready and feelers out for other jobs,” a current BioWare developer said. “Kind of feels like a matter of time.”

BioWare is known, in part, for making pro-diversity games featuring inclusive storytelling and characters. Longtime BioWare writer Patrick Weekes, who was laid off in 2025, speculated that EA’s new owners, including the PIF, might want to avoid “gay stuff” and politics that the PIF’s leadership does not agree with. Weekes theorized that EA might straight-up close or otherwise get rid of BioWare to avoid any concerns, should the deal materialize.

In addition to the PIF, the sale includes private equity firm Silver Lake and Jared Kushner's Affinity Partners. In 2025, EA admitted that there were risks involved with selling itself, but was proceeding ahead.

Additionally, cosplayers raided EA’s California headquarters in protest of the deal.

Kingdom Hearts is such a significant part of many people's lives, but for former Disney CEO Michael Eisner, greenlighting the iconic Square Enix franchise was just another Tuesday. Eisner must have taken a trip through Castle Oblivion, because he seems to have forgotten why he approved the series.

Reporter Stephen Totilo of Game File briefly had the ear of Eisner after a panel about video game company Delphi Interactive, for which Eisner is an investor. Totilo asked the 84-year-old businessman if he recalled giving the go-ahead for Kingdom Hearts, which launched on PlayStation 2 in 2002. Eisner simply responded: "No."

Totilo says he clarified to Eisner that he was pitched the game in Tokyo and it was a crossover between Final Fantasy and Disney characters. While that jogged Eisner's memory a bit, he failed to remember why he gave Square the thumbs-up, according to Totilo.

At least one person from that Tokyo meeting remembers how it went down--per Kingdom Hearts Insider, Shuji Utsumi, then the managing director for Disney Interactive's Asia Pacific division, detailed that faithful day when he ran Kingdom Hearts by Eisner and over 100 members of management. Utsumi characterized Eisner's demeanor as that of an "ancient Chinese Emperor," and regarding the pitch for Kingdom Hearts, Eisner's response was "Keep at it, and do it right."

The origin story of the wonderful and strange Kingdom Hearts series is well-known among hardcore fans, stemming from a chance encounter between Square's Shinji Hashimoto and a Disney executive on an elevator. Even with how big the first Kingdom Hearts and its subsequent follow-ups grew, it shouldn't be too surprising that it was just a blip to Eisner, who ran the behemoth entertainment corporation from 1984 to 2005.

As for what's next for the franchise, Kingdom Hearts I-III Collection is due for release in October, though its reveal was marred by some questionable artwork. There's no word on when Kingdom Hearts 4 will come out, but with any luck, we'll hopefully receive news at next month's D23 expo.

The Best Way To Play Kingdom Hearts View Images

Epic Games has confirmed that The Simpson family, and characters from the wider world of Springfield, are returning to Fortnite.

In a social media post, the company said, "I miss my friends: Bart, Lisa, Krusty..."

A full reveal for the "Reloaded" of the Fortnite x The Simpsons event will take place on July 29, so we won't have to wait long to learn more.

https://twitter.com/Fortnite/status/2080290057270018225

The Fortnite x The Simpsons crossover event originally took place in November 2025. It was a tremendous success, helping propel Fortnite to its highest player numbers in a long time, so it's no surprise to see it come back like this.

In the original collaboration, the Fortnite map got turned into an explorable version of Springfield. That was novel for the game and helped encourage people to try it out. The crossover also led to a lot of great memes as young people discovered The Simpsons for the first time.

Additionally, Epic has confirmed that  The Simpsons is being added to the Fortnite UEFN program, which means players will be able to make “fully authentic” games based on the iconic animated show. This rolls out later this year, and you can bet that someone will make a new Hit & Run very fast.

Shigeru Miyamoto had some choice words for businesses that put profits over people, essentially saying it's a shame that the priority always seems to be short-term profits over long-term playability.

In a recent interview with Famitsu (that was machine translated by VGC), Miyamoto talked about his son, Mario the Plumber's, continued success in the face of companies who regularly chase profits. In pondering just why Mario remains so popular, Miyamoto explained that Nintendo as a company doesn't approach game development from a profit point of view but rather from one of playability.

He cited Pokemon and Splatoon as two franchises that were designed like this because, had they been created with maximizing profits in mind instead of creating fun experiences, they would've been fundamentally different games.

Miyamoto then expanded on his thoughts about Mario and how that franchise was created with physical movement as the center of the gameplay experience. Because of the simplicity of that concept, he said anyone in the world--regardless of culture or language--can enjoy a Mario game. That, to Miyamoto, is what separates Nintendo from other companies. That is also why Miyamoto finds it disappointing that the endgame for most businesses is profits instead of playability.

"So, the reason Nintendo enjoys such strong global support is simply that we don't start by asking: 'What's trending right now?' Instead, we focus on who we’re actually doing this for. Who is it that's putting up the money? I really dislike terms like 'depreciation' or 'recouping costs,'" he said. "The people funding these projects are doing it to make a fortune, so why celebrate things like 'we recouped our investment' or short-term profits? To me, if you've burned through the talents of so many people just to achieve that, that feels like a massive failure."

He underlined this point, saying that Nintendo's standard practice is what he calls the "principle of gameplay." It's the idea that, if something is unique and fun to play, it will have a longer-lasting impact on a person's life rather than something that came into existence only to satisfy shareholders or line their pockets.

"We've always focused on creating the best possible product to match the 'fun gameplay' we envision," Miyamoto continued. "I think that's the only real difference. I might sound a bit arrogant saying this [laughs], but if you make things while constantly asking 'will this make money right away?' you can't create anything truly unique or with broad appeal."

Nintendo is a business, too; there's no doubt that profits are important to maintaining the company's longevity. However, at least for Miyamoto, fun and playability come first. Maximizing profits for the company's success comes second.

It's a big day for Halo, as Halo: Campaign Evolved launches today, July 23, in early access. Beyond the excitement that normally surrounds the launch of a new Halo game, the release is especially notable because today will also be remembered as the day Halo finally came to PlayStation after more than two decades of console exclusivity on Xbox.

The sci-fi series debuted in 2001 as a launch title for the original Xbox, and the franchise has been exclusive, at least on console, to Xbox ever since--until today.

https://www.youtube.com/watch?v=6sUil_Tj_OQ Why now?

Why is Halo now, after all these years, finally coming to PlayStation? According to developers, the aim is to "bring players back together" and help the franchise reach new audiences.

“There are people who have never been exposed to Halo. Maybe they’ve always been on Sony products, switched consoles at a certain point, or just missed it at the time. We want to bring players back together,” executive producer Damon Conn said.

Creative director Max Szlagor added that, “Halo is best played when we have a large, healthy community.” Releasing Halo: Campaign Evolved on PS5 is a “way to grow, expand, and reconnect the Halo community,” Szlagor said.

“We want to honor the Halo legacy on PlayStation, and we’re paving the way to expand our Halo universe–that’s how we see it,” Conn added. “And it’s not a small thing. We don’t, and we won’t, take it lightly. We definitely feel the weight of it.”

Also, money

That all may be true, but another factor at play here is money. Microsoft bringing Halo to PlayStation is also a way to make more money, and that's important for Xbox given how unhealthy the business is currently.

Microsoft's new multiplatform strategy has already helped Microsoft generate hundreds of millions of dollars bringing its games to PS5, so it's not surprising to see Microsoft bring another major franchise to a rival console.

The pivot to releasing Xbox games on rival consoles came from the Phil Spencer and Sarah Bond days, and now that they are gone, new Xbox CEO Asha Sharma has suggested the company will return to more exclusives.

Halo veteran Brian Jarrard said in 2025 that Halo games will be on PlayStation going forward, so Campaign Evolved may not be the last Halo game on a Sony console. Whether or not Sharma and her team could change this, however, remains to be seen.

What Halo games are coming next?

Years ago, Microsoft announced that multiple new Halo games were in development at Halo Studios, and they will be developed using Epic's Unreal Engine. Halo: Campaign Evolved is the only one that's been announced, but Halo 2 and Halo 3 remakes are reportedly also in the works. Beyond those, a report said Microsoft is working on a new live-service Halo game.

For more on Campaign Evolved, check out GameSpot's breakdown of how to play with your friends across platforms. Campaign Evolved's early access starts today for people who buy the game's $70 premium edition. The standard edition ($50) unlocks on July 28. Game Pass members get the game with their subscription, but they can buy a $20 upgrade to the premium edition to start playing today.

Campaign Evolved is a remake of the original Halo, with improved graphics and features. It also includes new prequel missions. However, there is no multiplayer.

Voice actor Nick Apostolides has revealed how he prepared to play Leon Kennedy in the recent Resident Evil remakes, and part of that preparation involved listening to some iconic bands.

In a Cameo video, Apostolides said he turned to some iconic metal and grunge bands. Specifically, he said Nirvana inspired his performance as Leon in Resident Evil 2 because the "grunge, rock energy" helped him get in a good headspace to play a young Leon.

He also called out Alice in Chains (and specifically the songs "Them Bones" and "Would") as his inspiration for Resident Evil 4. The actor then turned to "super heavy" Metallica to get in the groove for Leon in Resident Evil Requiem. He said Metallica's "Orion" is his favorite song of all time, and listening to it helped him prepare to play Leon in Requiem.

https://twitter.com/RENews_X/status/2079188765730611344

Apostolides has been praised for his performance in the Resident Evil series over the years, and now he's no doubt won over new fans by revealing his fantastic taste in good music.

Lego has officially revealed its Donkey Kong Arcade set, a nostalgic throwback to one of the company's first big games. A tribute to the groundbreaking 1981 arcade hit--which starred Mario as Jumpman--the 1,371-piece set launches on August 1 and is priced at $200. It also comes with a gift in the form of an Animal Crossing kit featuring everyone's favorite landlord, Tom Nook, valued at $5, if preordered from The Lego Store.

• Amazon
• The Lego Store

Inside the box, you'll find all the pieces you need to build a nostalgic arcade cabinet. It features the original first stage of Donkey Kong, complete with scaffolding, ladders, and hammer details, and a mechanism to circulate the 21 barrels in a continuous loop. Other cool details include a function to move Jumpman with the joystick and make him jump by hitting the correct button. While you won't get any minifigures inside of it, there are pieces included to build pixel-accurate versions of Jumpman, Donkey Kong, and Lady.

Once it has been fully constructed, the set measures 15.5 inches tall, 10.5 inches wide, and has a depth of 5.5 inches. This is the latest in several Nintendo Lego sets released over the years, although several of them were recently discontinued. Last year saw the release of the Lego Nintendo Game Boy, a 1:1 scale replica of the iconic handheld that was extremely popular amongst fans.

Lego's line of Pokemon sets are also evolving, as the toy company recently announced several kits coming soon. The highlight of these new arrivals is the Lego Iconic Trainer Moments: Poke Ball, a cute replica of the signature tool used to catch Pokemon. Fans can also look forward to minifigures of Arcanine, Munchlax, and Rayquaza, as well as a scaled minifigure of Red, the original Pokemon trainer.

These will be joining several more Pokemon sets following the launch of its first three kits. Announced earlier this year, there'll be 12 sets launching with Smart Play compatibility, including Smart Play All-in-One projects like the $120 Charizard vs. Jolteon Ultimate Battle display (751 pieces) and the $70 Training House Pikachu (400 pieces). Part of a new subline at Nintendo, Smart Play kits include interactive features through Smart Brick pieces, offering lights and sound interactivity.

Amongst the new releases are 10 "Smart Play Compatible" sets, which are compatible with Smart Brick pieces but do not ship with those advanced bricks like the All-in-One sets do. Some of the highlights here include the Charmander & Geodude Cavern Clash (198 pieces) and the Cubone & Gengar's Spooky Showdown (782 pieces) sets.

A new trailer for Weapons and Barbarian director Zach Cregger's Resident Evil movie has arrived, providing a new look at the scary video game adaptation.

In this new trailer, we see the medical courier Bryan (Austin Abrams) at a hospital where he takes on a new job where he must ferry organs to "Raccoon City General," a hospital "outside the zone."

The job pays double, so Bryan takes it. Then, well, everything goes badly as Bryan finds himself in a world of hell. Take a look:

https://www.youtube.com/watch?v=mNd1gb19A-c

Cregger's Resident Evil movie tells an "entirely original story" that takes place in the Resident Evil universe. Some fans have questioned this approach, saying they'd rather see one of the game's stories adapted and for the film to feature popular characters like Leon Kennedy or Jill Valentine.

That's not going to happen, though, and Cregger thinks fans of the game will be happy with what he creates.

"When you watch it, you'll be like, 'This is very Zach.' It's just [that] it takes place in the Resident Evil world. I don't think fans of the games are gonna be bummed," he told Entertainment Weekly.

The Resident Evil movie comes to theaters on September 18. It stars Abrams as an "idiot" medical courier named Bryan who gets mixed up in a horrifying adventure that Cregger says is akin to The Lord of the Rings.

“Not that he’s stupid, but he’s not your typical game character, with no combat skills whatsoever and completely inept at survival. Bryan is very much an everyman who happens to be burdened with this kind of sacred mission that’s going to take him into the heart of everything. It’s kind of like Frodo going into Mordor," he said.

A new firmware update for PS5 consoles has been released, and as usual, it's not much to write home about. PS5 update version: 26.04-13.60.00 once again keeps things simple, offering a very incremental enhancement to the Sony-produced hardware.

"We've improved the messages and usability on some screens," the extremely brief update notes read.

The last major PS5 update was focused on the PS5 Pro, as it introduced an upgraded version of PSSR (PlayStation Spectral Super Resolution) for owners of the beefier machine. Beyond that, we've seen an improved Friends Activity widget, the option to check your PS5 console serial number, and a power saver mode added in older firmware updates alongside the usual rounds of stability improvements. Just in time for several highly anticipated games in August and September, like Control Resonant, Onimusha: Way of the Sword, and Marvel Tokon: Fighting Souls.

While these announcements are also usually brushed off, people online are using them lately to voice their displeasure with Sony's decision to kill PlayStation game discs in 2028. Every post by the company online has been met with a flood of negative responses calling on people to boycott the system or purchase the games on a different platform, as part of a campaign to persuade the company to offer some form of physical media option in 2028 and beyond.

Is it working? Probably not, as Sony and third-party publishers are weathering the storm of criticism, as a digital-only marketplace will be much more lucrative for them in the future.