Strauss Zelnick, the head of Rockstar owner Take-Two, has commented on the price of new video games, and while he did not reveal how much GTA 6 will cost, he said people are going to line up to buy it because it will be so compelling.

Speaking to IGN, Zelnick said he is "sensitive to the fact that so many people are facing economic challenges" these days with rising gas, grocery, and rent prices--just to name a few. However, he said people aren't going to skip GTA 6 just because prices of many other things in their lives may be increasing.

“If you give people what they want in the entertainment business, they will come out for it," he said.

Also in the interview, Zelnick pointed out--as he has done before--that the prices for new games have actually declined over the past 30 years. For example, the price of GTA 5 when it launched in 2013 was $60 USD. Today, that's about $85 due to inflation.

The standard going rate for big AAA games today is $70, and that price has not risen with annual inflation levels. Companies not raising prices has led to numerous developments in games that many people don't like, including more microtransactions. The thinking is that if companies refuse to charge more for games, they will find other ways to generate revenue to help offset increasing development costs. 

A Bank of America stock analyst said Rockstar should charge $80 for GTA 6 to help encourage other publishers to raise prices as well, which in turn may help the industry overall become more sustainable. People generally do not like to see prices go up (especially if their own wages have not increased with inflation), but data does show that consumers are already ready and willing to embrace $80 games. 

Zelnick, for his part, said Rockstar is trying to make GTA an experience that is "so much better than we people pay for, that they're thrilled to buy our titles." He added, "Our job is to make the best entertainment on earth and that's true across the board."

Beyond the price of GTA 6--whatever that turns out to be--people will need a PlayStation 5 or Xbox Series X|S to play the game. Both platforms have seen price increases since they launched. The cheapest way to get in today is with the $400 Xbox Series S. The least expensive PS5 model is the $600 digital system.

GTA 6 launches on November 19, 2026 for PlayStation 5 and Xbox Series X|S. It was supposed to launch today, May 26, but Rockstar delayed the project to help improve its quality.

Remedy Entertainment has developed several critically acclaimed games over the years, but that hasn't always translated into blockbuster sales. Alan Wake 2 is a notable example, as the horror-mystery game only became profitable after achieving 2 million sales in February 2025, over a year after it was first released. That's an area that Remedy's new CEO, Jean-Charles Gaudechon, is aiming to improve on, as the former EA Games executive aims to preserve Remedy's identity for producing off-the-wall games while maximizing the potential of its IP.

Gaudechon plans to build on a strategy that was incubated at Remedy before his arrival, as the company signed a deal with Annapurna to develop TV shows and movies based on Alan Wake and Control. "We need to think more about how we are approaching our IPs as a franchise," Gaudechon said to The Game Business. "How do we grow the community? [Our deal with] Annapurna goes into making our games, our franchises shine further, and reach an audience that doesn't exist today. It's a pity, I think Alan Wake should have sold more. Control should have sold more. To me, that’s one of the first things we need to fix, even before trying to make more games to a certain extent."

This plan will revolve around Remedy working to "maximize the potential" of its existing IP, with cross-media projects like the Annapurna deal playing a large role in the process, Gaudechon said. At the same time, Remedy is moving into self-publishing and will utilize its "unique" voice for strange single-player games to promote its projects, the CEO added.

Remedy's next big release is Control: Resonant, a direct sequel to 2019's Control. While the first game was an action-adventure built around shooting and wielding paranormal powers, Control: Resonant shifts the action to melee combat and is set in a topsy-turvy version of Manhattan. As you'd expect, it looks downright weird as players will have to take on strange new versions of the antagonistic Hiss while navigating through environments that openly defy the laws of physics.

It doesn't have a release date yet, but Control: Resonant is expected to launch later this year for PC, PS5, and Xbox Series X|S. Meanwhile, Alan Wake fans will want to check out the spooky ghost-hunting game Phasmophobia before it's too late to take part in a time-limited crossover event.

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The summer wave of video game announcements is nearly upon us, with a PlayStation State of Play, Summer Game Fest Live, and an Xbox Showcase already scheduled within a six-day span of one another. A few hints as to what may show up during reveal season are starting to surface, including one that will have Lego fans raising an eyebrow: Paradox Interactive's Lego Skylines. 

Via Gematsu, the name Lego Skylines has appeared among other known upcoming projects on a recent ratings report by the Game Rating and Administration Committee of Korea, the country's ESRB equivalent. Paradox Interactive, the developer of the Cities Skylines franchise of city-builder games, is listed as the developer, but no other information is provided. 

This is the first time a Lego Skylines game has been mentioned publicly, as there has been no formal announcement from either Paradox or Lego as of this writing. The Swedish firm's last project in the franchise was Cities Skyline II, though the studio has also released both Europa Universalis V and Vampire: The Masquerade - Bloodlines 2 since then.

A licensed Lego game has already launched a game in 2026, Lego Batman: Legacy of the Dark Knight, which released earlier this month. Lego Batman follows Lego Party, a blocky take on Mario Party, and Lego Voyagers, a cozy co-op platformer, which both launched in the second half of 2025.