Following the start of preorders for GTA 6 and the confirmation of its $80 price point, stock analysts have weighed in with their price targets for shares of Rockstar's owner, Take-Two, and many see a bright future ahead.

Although Take-Two's stock price has actually gone down since GTA 6 preorders began, a number of analysts have issued, or reiterated, major gains.

Bank of America analyst Omar Dessouky, who said Rockstar should price GTA 6 at $80 to help convince other companies to hike prices as well, has raised his price target on Take-Two stock from $320 to $368. That would be a significant increase from the $233/share that Take-Two is trading at today.

BMO Capital analyst Brian Pitz, meanwhile, increased his target on Take-Two shares from $280 to $285. TD Cowen's Doug Creutz said he's reiterating his Buy rating for Take-Two and a $284 price target. Drew Crum of B. Riley Securities is forecasting a $300 price target, while BTIG's Clark Lampen reiterated his $290 price target. These price targets and related data were relayed by Tipranks.

Take-Two's stock price peaked in 2025 at more than $260 per share, but has fallen since. Year-to-date, Take-Two's stock is down 7% and over the past year, it's fallen by 3%. The stock nosedived all the way down to about $190 in February this year after Google released new AI-based game-making tools. The selloff was foolish, experts said at the time, because AI cannot make sophisticated games or anything that could legitimately compete with GTA 6 or disrupt Take-Two's business in a serious or significant way.

GTA 6 launches on November 19 for PS5 and Xbox Series X|S. GTA 6 preorders are finally open on both consoles, and you can choose the $80 standard edition or $100 ultimate edition. There will be no disc-based version of the game, at least at launch.

If you thought today's Xbox price hike was jaw-dropping, it appears that Microsoft is preparing for another one in the next year.

Following the June 25 announcement that Xbox consoles will increase worldwide by $100 and $150 starting August 1 (depending on the model), the company confirmed that 2027 (or maybe 2028) could see the cost of Xbox consoles going up one more time.

"Last October, we increased Xbox console price by $20-$70 in the US." Microsoft wrote in a June 25 Xbox Wire blog. "We hoped another price increase would not be necessary, and we have spent the last several months working with suppliers on options. Unfortunately, console storage and memory prices have increased by more than 2.5x, and we expect another doubling by the fall of 2027."

This suggests that Microsoft could be planning to jack up the price of Xbox consoles as early as winter 2027. 2028 is entirely viable, too, and while we don't know how much the company plans to increase the cost of Xbox systems, there's the anticipation that another price hike may come in the next couple of years.

This comes not long after Microsoft already bumped the prices of its consoles. A price hike was implemented in May 2025, which saw Xbox consoles increase between $80 and $100 (depending on the model), and another came in October 2025, which pushed up the cost of Xboxes between $20 and $70 (though that was only in the US).

While the ongoing chip shortage is affecting almost every piece of technology--from consoles to laptops to phones--these frequent price hikes are starting to price game consoles out of relevance.