The Holiday 2025 shopping season is in full swing, with Black Friday and Cyber Monday spending expected to push to new heights. Video games are among the most sought-after products this year, but which games and systems do people in the US want the most?

A report from Adobe Analytics said video games and consoles are expected to be among the "key drivers of holiday spending" this year in the US, with seven products overall singled out. Ranked in no particular order, the top seven most sought-after gaming items for Holiday 2025 are:

• Nintendo Switch 2
• PlayStation 5
• Xbox Series X
• Donkey Kong Bananza
• Madden NFL 26
• NBA 2K26
• Call of Duty: Black Ops 7

Adobe's report is forecasting a total spend in the US of $253.4 billion (+5.3%) for Holiday 2025 shopping season (November 1-November 23), and that's just for online shopping.

The Game Awards will be upon us soon, with the winners chosen by a mix of expert judges and fans. A large voting jury made up of game critics and media decides 90% of the results. The remaining 10% comes from fan votes, so while that doesn't decide everything, your votes can still make a difference when the results are announced live on December 11. What's more, the first round of Players' Voice nominees have been revealed. These are picked exclusively by the general public.

People can vote on The Game Awards website, and fans in China can vote on Bilibili. Voting stays open until December 10, at 6 PM PT / 9 PM ET. Anyone who signs up can vote in all 29 award categories, including Game of the Year.

On the official The Game Awards website, the organization outlines why the primary award categories are not 100% chosen by the general public.